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Edgetheory
Edgetheory
edgetheory.com

Locations

Oxford, MS, USA · Ridgeland, SC, USA

founded in

2012

Our technology combines human and artificial intelligence so organizations can understand and participate in the conversations that shape their world. We believe that conversation is either an organization's largest asset or greatest liability. Successful conversations involve listening, participating, and engaging with conversational partners. Understanding the power of conversations and how narratives proliferate is now more critical than ever. Conversation wins business. It wins elections. It wins wars. Good data and narrative intelligence give people and organizations the tactical edge to make informed real-time decisions that matter. Technology EdgeTheory's technology stack consumes and analyzes tens of thousands of articles/publicly-available information (PAI) and online conversations every day, as well as the people and organizations who create them. Our technology then atomizes those sources into shareable, easy-to-understand narrative themes and provides a summary of each article. The atomization not only delivers conversation trends and suggested messages that organizations need to participate in the conversations that matter, it also provides the narrative intelligence to understand, detect, and visualize amplification patterns and behavior among entities of all types. Products EdgeTheory atomization technology powers two products: Soundboard and Xenon/Kudzu. Both products help users understand and participate in the conversations that shape their world. Soundboard is designed to help individuals or consumers connect on LinkedIn and other platforms by providing meaningful, relevant content plus suggested messages that are easy to share. Xenon/Kudzu allows government clients and enterprise businesses to delve deeper into conversations that matter to them by equipping the users with narrative intelligence, narrative themes, and conversation trends.

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