Our Vision: Be the best at what we do. Our Mission: Improve lives through technology.

Summary:

“Customer Inspired” isn’t our slogan — it’s our driving force, and C Spire team members live it. We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customers’ lives. It’s a challenging goal, but we have a winning team that is looking to grow.

C Spire is seeking an experienced Senior Performance Media Buyer to execute, manage, and optimize paid digital campaigns across our core media channels. This is a highly hands-on, in-house role focused on precision execution, campaign performance, and operational excellence across both B2C and B2B initiatives.

You will own live campaigns end-to-end—managing spend, optimizing performance in real time, and ensuring accuracy across all platforms. This role is designed for a seasoned operator who thrives in execution, testing, and continuous improvement.

Responsibilities:

What You Will Do

In all of your duties, you will have a relentless, obsessive, yet disciplined approach to manage all details to perfection and deliver desired results.

Execute and Manage Media Campaigns

• Execute and manage customer acquisition campaigns across paid social (Meta, TikTok, LinkedIn), SEM (Google, Bing), and programmatic platforms (in-house DSP: StackAdapt)

• Own full campaign trafficking, including setup, QA, naming conventions, creative rotation, and launch readiness

• Maintain clean, consistent campaign structures and documentation across all platforms

• Manage budgets, pacing, and delivery to align with approved plans and flighting

• Identify opportunities to scale high-performing campaigns and test new channels or strategies

Optimize Performance and Drive Results

• Perform daily optimizations across bids, budgets, audiences, placements, and creative to improve efficiency and outcomes

• Monitor performance trends and make in-platform adjustments to support acquisition and lead generation goals

• Manage creative rotation and refresh cadence, identifying fatigue and performance issues

• Execute structured A/B testing across creative, audiences, placements, and bidding strategies

• Build and maintain a rigorous testing roadmap across the full funnel

Measure, Analyze, and Report

• Monitor campaign performance using Adobe Analytics and other tools

• Validate tracking, conversions, and data accuracy in partnership with analytics and web teams

• Support reporting efforts, including pacing, delivery, and KPI tracking

• Quickly identify and resolve performance issues or anomalies

Collaborate Cross-Functionally

• Partner with eCommerce, Analytics, Data Science, Web, UX/UI, Creative, and Strategy teams to execute campaigns effectively

• Provide actionable feedback on creative, targeting, and delivery performance

• Collaborate with vendors to ensure alignment on execution standards and timelines

Deliver Operational Excellence

• Maintain strong campaign hygiene, QA discipline, and trafficking accuracy

• Troubleshoot platform, delivery, or tracking issues during live campaigns

• Stay current on platform updates, buying mechanics, and ad product changes

• Continuously improve workflows and execution efficiency

Qualifications:

What You Will Bring

As a C Spire team member, you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. You will have a single-minded commitment to unbeatable internal customer and external client experiences. You will bring an unapologetic passion for innovation and technology and an uncompromising drive toward continuous improvement.

In addition to that, we require:

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field or equivalent practical experience

• 5–10+ years of hands-on experience in performance marketing

• Proven experience driving customer acquisition and/or sales across paid social, search, and programmatic platforms

• Experience owning and optimizing live campaigns with significant budgets and minimal oversight

• Hands-on experience with Adobe Analytics (Google Analytics familiarity is a plus)

• Experience supporting both B2C and B2B campaigns

• Strong attention to detail with daily in-platform execution experience

• Solid Excel skills for pacing, tracking, and reporting

• Strong written and verbal communication skills

We will give special consideration to candidates who have:

• Experience in telecom, technology, or other performance-driven industries

• Deep expertise across Meta, TikTok, LinkedIn, Google Ads, Microsoft Advertising, and DSP platforms like StackAdapt

• Experience scaling campaigns from test phase to $5K+/day spend

• Experience operating in environments with strong governance, compliance, and QA expectations

• Previous in-house experience supporting multiple internal stakeholders

What You Will Gain

A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that’s just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America's Best Midsize Employers multiple times because of it.

For our full-time employees we offer:
• Competitive Compensation Package
• Blue Cross Blue Shield Health Insurance
• 401k Match
• Tuition Assistance Programs
• Complimentary Wireless Service & Device*
• Teladoc Telemedicine
• WellBeacon Wellness Program
• Paid Talent Referral Opportunities

Physical Requirements / Working Conditions

Must be able to sit for extended periods of time and use a computer keyboard and/or mouse while viewing a computer screen.

*Complimentary wireless service and device available to team members in our wireless footprint.