Our Vision: Be the best at what we do. Our Mission: Improve lives through technology.

Summary:

“Customer Inspired” isn’t our slogan — it’s our driving force, and C Spire team members live it. We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customers’ lives. It’s a challenging goal, but we have a winning team that is looking to grow.

As the Direct Mail Marketing Specialist, you will own the strategy, execution, and optimization of all direct mail programs — both traditional and digital (programmatic) — to drive measurable growth, retention, and engagement. This role blends data-driven marketing, audience segmentation, and creative testing to deliver personalized experiences across print and omnichannel touchpoints. You will serve as the subject matter expert for direct mail and its digital integrations, partnering closely with analytics, MarTech, media, and CRM teams to align campaigns with overall business objectives and lifecycle marketing strategies.

Responsibilities:

What You Will Do

In all of your duties, you will have a relentless, obsessive, yet disciplined approach to manage all details to perfection and deliver desired results.

• Develop and execute the company’s direct mail and programmatic direct mail channel strategy aligned with acquisition, retention, and reactivation goals.
• Define annual, quarterly, and campaign channel goals, KPIs, budgets, and performance targets.
• Lead end-to-end campaign planning, including audience selection, offer strategy, creative briefing, testing, and deployment.
• Collaborate with brand, CRM, and other media channels to integrate direct mail within omnichannel campaigns such as retargeting, cross-sell, and win-back efforts.
• Oversee vendor and partner relationships including direct mail providers, programmatic platforms, printers, and fulfillment teams to ensure timely, accurate, and high-quality campaign delivery.
• Partner with analytics and data teams to define segmentation strategies using first- and third-party data, and integrate online and offline behavior to improve targeting precision.
• Manage A/B and multivariate testing to optimize response, conversion, and ROI across campaigns.
• Establish and track key performance metrics, attribution models, and ROI analyses, translating insights into actionable recommendations.
• Collaborate with IT and MarTech teams to automate data flows, campaign triggers, and list hygiene processes to improve efficiency and personalization.
• Serve as the internal expert on programmatic direct mail platforms such as PebblePost, Lob, Postie, or similar solutions.
• Coordinate with creative, analytics, and lifecycle marketing teams to ensure cohesive messaging and brand alignment.
• Partner with CRM and digital teams to develop coordinated audience strategies across direct mail, email, and display channels.
• Contribute to the development of internal documentation, training materials, and best practices for direct mail marketing.
• Perform additional duties as assigned to support marketing initiatives and organizational goals.

This position is an exceptional introduction to integrated marketing strategy, offering the opportunity to collaborate with teams across analytics, CRM, and digital media. From Direct Mail Marketing Specialist you will have a perfect springboard into advanced roles in channel strategy and lifecycle marketing within C Spire.

Qualifications:

What You Will Bring

As a C Spire team member you will bring a relentless obsession to be the best in our industry and a winning mentality, determined to outsmart and outdo competitors. You will have a single-minded commitment to unbeatable internal customer and external client experience. To support our Marketing team you will have an unapologetic passion for innovation and technology and an uncompromising drive toward continuous improvement.

In addition to that, we require:
• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum of 3 years of experience in direct mail marketing.
• Proven track record managing direct mail and traditional mail programs end-to-end.
• Strong understanding of audience segmentation, attribution, and data-driven marketing.
• Experience with CRM tools such as Salesforce, Adobe, or similar systems.
• Analytical mindset with the ability to interpret complex data and translate insights into actionable strategy.
• Excellent organizational and vendor management skills.
• Familiarity with privacy regulations (GDPR, CCPA) and data governance best practices.

We will give special consideration to candidates who have:
• Experience in industries with large customer databases such as telecom, technology, eCommerce, or retail.
• Knowledge of direct response creative testing and offer optimization.
• Familiarity with programmatic media, customer data platforms (CDPs), or marketing automation systems.
• Experience working in an agile, test-and-learn marketing environment.

What You Will Gain

A great workplace needs more than dental coverage, though we provide that and excellent health insurance. But that’s just the start. We make sure working at C Spire is the best career experience around. And Forbes has named us one of America's Best Midsize Employers multiple times because of it. For our full-time employees we offer:
• Competitive Compensation Package
• Blue Cross Blue Shield Health Insurance
• Tuition Assistance Programs
• Complimentary Wireless Service & Device*
• 401k Match
• Teladoc Telemedicine
• WellBeacon Wellness Program
• Paid Talent Referral Opportunities
• Tailored learning paths for every position

Physical Requirements and Working Conditions

Must be able to sit for long periods and use computer keyboard and/or mouse while viewing a computer screen. Must be able to work onsite in a professional office environment. Some extended hours may be required during campaign development and deployment cycles.

Complimentary wireless service and device available to team members in our wireless footprint.